Historically it’s been hard to get people excited about
golf cards, and I can prove it. Golf cards. There. I said it. You excited yet?
I rest my case.
Beyond the overwhelming dullness of the concept – and it’s
like South Dakota in its bleak vastness, with the Corn Palace on one end and
Wall Drug on the other – the demographics don’t line up.
Now, granted, in the heyday of trading cards no one talked
about demographics. They were too busy talking about debentures and annuities,
and reciting the Greek alphabet to one another. When they weren’t doing that, it was a Cherokee Strip
land-grab for licenses, and when the dust settled only a few odd stragglers
like Calvin and Hobbes and the Hanna-Barbera cartoons (note to self: why?) had
retained their dignity.
No, the truth is that eight-year-old boys and golf have
never exactly seen eye-to-eye. Granted, I played a variant of golf when I was
eight years old. I have the scar on my jaw to prove it. (I stood too close to
Bobby Miller on his backswing.) We hacked around in our backyard, seeing
how far we could drive a green plum, which lacked the dimpled aerodynamics of a
Top-Flite XL but made a much better sound (and stain) when it struck the garage
wall. Even so, golf was a poor 10th, behind baseball, football, basketball,
tennis, swimming, green-plum fights, rotten-tomato fights, and currant wars,
and in a league with Jarts and roller-skating (with the skates that clamp to your
feet, fall off at a frequency in direct proportion to the steepness of the hill
you’re descending, and throw a bearing anytime you utter a preposition).
So would I have bought golf cards when I
was eight? Sure – but you have to realize: I was not the target audience. I
craved the unusual, the weird, the off-the-beaten-middle-of-the-road stuff. I
made (okay, my mom made) the local candy distributor order hockey cards in a
market where the nearest NHL team was a four-hour drive away but none of the
locals knew that. I bought (okay, my mom bought) Fleer Cloth Patches and Topps Jumbos and World Series cards and any other sporting confection Lang’s or Northside
Drug wanted to carry (but not Odd Rods or Gomer
Pyle, USMC cards, because they weren’t sports
cards, silly). I did not chew the gum but stuck it in a candy jar. I
did not stick the cards in a back pocket or flip them but put them in the boxes
model train cars came in, and the most physical thing I did with them was build
card houses.
So, yeah, I probably would have bought (or had my mom buy)
golf cards.
Not these golf cards, though. ’65 Topps AFL golf cards,
definitely. ’69 Topps Cap Peterson golf cards, for sure. ’64 Philly golf cards,
more than likely. But not Imperial Sporting Collection Ryder Cup golf cards.
Still, I get where these cards are coming from. England, if
I read the box right.
I mean, I actually get these cards’ raison d’ĂȘtre. They’re
meant to resemble old British cigarette cards without the cigarettes, which is
about as fair a trade as I can imagine.
British cigarette cards used sketchy art, and often this
same sort of portrait-hovering-above-action (sic)-shot art, to showcase many of
the action sports that cram the isles. You know – cricket, golf, bowls, fox
hunting, darts, snooker, pub-crawling.
They didn’t often come in this size, though. The Imperial
Sporting Collection cards are 2-3/8x3-1/8, smaller even than the old square
Goudeys, and that makes them poor fits in just about any media you might use to
display them. Not that you would, but you have to do something with them,
because once you’ve bought the set that’s it. There’s nothing else to do but
sit back and baste in the glory.
And there’s not a ton of that to be done, either. In contrast to many complete-in-the-box
sets, there’s not much to this set – only 15 cards, including two recap
cards. (I mean, it is a Ryder Cup set. If it didn’t just show the Ryder Cup
team and get the heck out of there I’d be accusing it of set-padding, and who
wants a padded Ryder Cup set? Not me.)
The combination of small cards, small set and wispy
packaging makes this the skimpiest set of trading cards ever. This is an SI-swimsuit-edition-bikini of a trading-card set. Honestly, a
single Ghirardelli chocolate square takes up more space, only the chocolate
weighs more until you eat it, then it’s about even.
Ah, but the talent. There is more talent in the Ryder Cup
set than in the aforementioned chocolate but not by much, since this is the
Ryder Cup team from 1987, when
European golfers, while not exactly inferior to the American models, largely
kept to themselves on their tour. So while there’s Seve Ballesteros – the main
reason for buying this set, now as then – there’s also lots of chumps with side
partings that wouldn’t come apart at Royal Troon, guys like Ken Brown, Gordon
Brand Jr. and Jose Riviero. They’re not duffers by any means, but
they’re the Booth Lustegs of the golf world – which made their triumph
in 1987 all the more surprising. It was like Florida Golf – excuse me, Gulf – Coast, in white belts.
Even with the included glassine wrap, the Imperial Sporting Collection Ryder Cup set is the lightest complete trading-card
set I’ve ever encountered – not the optimum combination of attributes. It’s like having the best-smelling car. What does it get you?
In the case of the Imperial Sporting Collection, it didn’t
get them sales. There was this set, a larger and somewhat more weighty
set of American golfers (same size cards, though), the deathless Panasonic
European Open set, and a set of “All Time Great Quarter Backs” (think Joe
Montana with saddle shoes, or the Bernhard Langer art done up with shoulder pads), and then the Imperial Sporting Collectors were gone
back across the pond, presumably to peddle their art to grownup eight-year-old
boys with plaid slacks and Hush Puppies and vacant spaces in their offices just
the right size.
And walls that can’t take a lot of weight.