Showing posts with label John Elway. Show all posts
Showing posts with label John Elway. Show all posts

Tuesday, September 18, 2012

Seashells and EMTs

I don’t know if you’ve noticed, but the road to seashells and balloons in the NFL does not involve being a defensive lineman and the No. 1 overall pick.

The first name that springs to mind faster than he ever sprang in real life is Walt Patulski. Walt Patulski; even the name evokes onion farming in the mud flats of central New Jersey. But what can you say? The guy was a Notre Damer, and Notre Dame defensive linemen are famous for translating their college gridiron exploits into professional success. Except for Mike McCoy. And Kevin Hardy. And Paul Grasmanis. And Steve Niehaus. And Jeff Alm and Mike Fanning and Mike Kadish and Chris Zorich. [1]

There were exceptions to the linemen-No.-1-overall thing, namely Lee Roy Selmon and Bruce Smith. And we won’t be too hard on Bubba Smith, who was headed to Canton until his knees got in the way, forcing a career shift that netted him a special sort of fame that can only come from playing a token large black cop in a series of dumb-and-dumber movies.

But for every Lee Roy Selmon there were two Russell Marylands, and for every Bruce Smith there was a Kenneth Sims or a Courtney Brown. And for every Mario Williams (who is not a sure-shot Cantonian by any means) there is a Steve Emtman.

Steve Emtman was neither the guy who composed the music for the Batman movies nor the guy who snatched the foul ball from Moises Alou at Wrigley Field. He was a very active if not Mt. Rainier-sized defensive end from Washington who was chosen No. 1 overall by the Colts in 1992, at the very height of the Handful O’Landfill era.

A big reason why for so many years the Colts were the Colllllllts, just two small vowels away from colitis, was because when the Cowboys had the overall No. 1 they chose Troy Aikman, and when the Colts had the overall No. 1, they chose Steve Emtman. [2]

You can’t fault the Colts for not knowing that Emtman was a ticking time bomb of bodily breakdowns that would blow nine games into his rookie season, when he tore everything tearable in his left knee. The next year he shredded the patellar tendon in his right knee. The year after that he blew out a disc in his neck in a collision with a teammate. [3]

This particular card was the promo card, the high supreme collectible, of Courtside’s 1992 Draft Pix set.

There are a number of incongruities to consider here. The first is that there would be a series of football-draft-pick cards called Courtside. It’s a little like oceanfront property in Nebraska. The other is that something could conceivably be accomplished by shortening “Picks” to “Pix.” How does that make these cards more fun, more youthful, more dynamic, more collectible, or anything other than more dysfunctional? In the end, they kinda deserved Steve Emtman, and he them.

The combination of No. 1 overall and Colts and defensive lineman – and Courtside endorser – was lethal. Steve Emtman should consider himself lucky he got out alive.

The one true golden non-sport franchise regardless of manufacturer, time, date, place, cost, quality of cards, or quantity of cards was Star Trek. This was because the absolute best audience for non-sport trading cards was Trekkies, seeing as they were spending every waking hour, all five-and-a-half of them, hanging out at their local card-cum-comics stores throughout the entire span of the Handful O’Landfill era, Sundays and holidays included, arguing over why there weren’t more Klingons in Star Trek: The Motion Picture and playing marathon sessions of RuneQuest because Dungeons & Dragons just wasn’t hardcore enough.

(Okay, I realize I’m painting with a broad brush here. Many Trekkies overcame their essential gravity and went on to have productive careers as video-store clerks, RPG programmers, and Medieval Languages majors.)

The Star Trek license made many stops along the way, including Topps, SkyBox, Decipher, and the Rittenhouse Archives. All of them made money for the licensee and the licensor. But despite the wealth of material – remembering that you could done screen captures of the original episodes at one-second intervals, so you could have made flip movies with a complete set, and they would have sold like William Shatner hairpieces – SkyBox in particular always gave the impression with its cards that it was scraping the bottom of an extremely large barrel.

Case in point: This card from the 1991 Star Trek set shows cover art from one of the few Star Trek art forms that didn’t crush it at the box office, the Star Trek Pocket Books. The artwork is black-velvet quality – maybe that’s why the Pocket Books didn’t sell, huh? – and couldn’t be any less evocative of Star Trek or unseen enemies if it had featured golfing dolphins. [4]

Because it was Star Trek, this card sold along with all the others. But not on its merits. Because unless you’re naming a star, you can’t sell something you don’t have.

[1] We’ll give you Alan Page, and call it a draw on Justin Tuck, Bryant Young and Renaldo Wynn.
[2] This was not an isolated instance. Two years earlier the Colts had the No. 1 overall and chose Jeff George, just to get the taste of Art Schlichter out of their mouths. And back in 1983 when the Colts had the overall No. 1 they chose John Elway, but were forced to ship him to Denver in a blackmail deal involving Mark Herrmann, Chris Hinton and a couple of mismatched socks. Some people say the Colts should get a get-out-of-jail-free card because Elway wanted to play on the West Coast. I say if the Colts had been something other than the Colllllts Elway would have been happy as a clam in Baltimapolis. Uneasy lies the crown on Andrew Luck’s head.
[3] Having a name that started with “EMT” might have been a giveaway.
[4] Reference: Sometime during the Handful O’Landfill era we received in our office a copy of a kids’ book titled Arnold Palmer and the Golfin’ Dolphin. It wasn’t explicitly stated in the book or the accompanying materials, but I got the very strong impression that a significant quantity of Arnold Palmer Hard Half and Half was involved in the creation of this book. In the end, it was just another high-concept media project that fell flat. Like Cop Rock.

Tuesday, August 30, 2011

I Refuse To Join Any Club That Would Have Anthony Dilweg As A Member

First, let me dispatch a nasty bit of business. The NFL Quarterback Club was not formed to address a looming shortage of Bubby Brister cards. It was formed because Bernie Kosar’s wife, Babette, threatened Bernie with divorce if he didn’t get the damn thing put together (and then she went and divorced him anyway, because all he got from Nevin Shapiro was a photo op with Donna Shalala).

Actually, it’s pretty obvious why the QB Club burst into existence like a dwarf star (which, yes, could refer to Will.I.Am). It burst because the trading-card and memorabilia biz was blowing up like Alderaan, and the guys who ostensibly made it all possible weren’t getting nearly enough of the proceeds. And yes, we’re talking about you, Ken O’Brien, Jim Harbaugh, Boomer Esiason, Chris Miller, and the aforementioned Bubby.

Okay, better QBs than that traipsed through the QB Club. I have record of John Elway, Dan Marino, Steve Young, Jim Kelly, Jim Everett, Randall Cunningham, Troy Aikman, and Warren Moon doing hard time in the club, but unsurprisingly not Joe Montana, if my definitive source on the topic, my QB Club T-shirt, can be trusted.

(This makes total sense, as Joe Montana was renowned even during his playing days as a money-hungry free-ranger who would take a check from anything, even a soul-sucking one-eyed alien vampire zombie – or, more outrageously, Upper Deck's Richard McWilliam.)

The QB Club was a self-contained marketing force, neither league-born nor players’-association-spawned, meant to glorify, and in the process make money for, pro football’s most elite marquee players: its quarterbacks.

That was how the QBs saw it, anyway. The rest of the world looked at the club’s roster and said, “Hmmm … Dan McGwire. Nascent Storage Wars guest star. Twice voted most likely to be named golf pro at the Snoqualmie Country Club before the age of 30.” The word “pass” has double meaning for many members of the Quarterback Club.

Part of the reason for the disconnect was the QB Club’s membership requirements. Initially at least you had to be a National Football League quarterback. It never said anything about being good, or mobile, or articulate, or having a clean driving record, or not being pulled in the second half in favor of Stan Gelbaugh.

Oh, and one more thing: You had to look good in zebra-striped shorts. I had forgotten about this until I saw an old clip of Ken O’Brien at the QB Challenge, the club’s skills competition that served as its Battle of the Network Stars. The club had a uniform consisting of black-and-white-striped cutoff Zubaz (and if you don’t remember Zubaz, God bless you), I guess because they go with any jersey and make your legs look like they’re being tapped for rubber. And nothing helps you nail bull’s-eyes on moving golf carts like having zebra torsos attached to your feet.

As scripted reality TV goes it was no Cupcake Wars, and it was even less impressive in person. I went to one in Hawaii and lasted about 15 minutes before walking out. Stacey O’Brien was wearing a T-shirt, for crying out loud, and Bubby Brister was overthrowing 20-foot-tall targets 10 yards downfield. As a lovely parting gift I got a pair of tentlike Zubaz and, not finding Gilbert Brown in the vicinity, regifted them to a sanitation receptacle. Several years later the resort was destroyed in a hurricane. I’m pretty sure it was retribution.

The first time the QB Club showed up in football cards was in 1991, when they appeared in an Upper Deck-produced set distributed by Domino’s Pizza.

There was some serious want on this set at the time. Dealers were buying stacks of Domino’s cheese pizzas, snabbing the cards and then ditching the pizzas – never a bad idea – and delivery drivers were being offered $20 or more for the cards that came in the pizza boxes, even though ultimately the pepperoncini were more collectible.

The Domino’s set opened the door for a storm surge of special sets and subsets featuring the QB Club, and once that door was opened even Aaron Gibson didn’t have enough avoirdupois to hold it shut. The 1994 battle between the NFL and the players’ association over licensing money turned the surge into a tsunami. The QB Club even began to admit non-QBs who smelled the money: Jerry Rice, Michael Irvin, Emmitt Smith. Basically any non-quarterback who could dance the fox trot and audition for a Just For Men ad was in.

Trading-card companies that had contracted with the QB Club had to find unique ways to fulfill their obligations. Third-party sets like the inimitable King-B Jerky Stuff discs were custom-made for the QB Club, as were precious-metal medallions and metal cards. (That’s why God made the airbrush.) Even so, most of the QB Club’s on-card appearances were in chase sets. The cries of, “Wow -- David Klingler!” still resonate in the space between my ears.

The battle over licensing and the rapid decline of the card business hastened the development of the one semi-legitimate spawn of the Quarterback Club: video games. I’m not going to say much about the long-running series of GameBoy and N64 games featuring the QB Club because they’re not funny, other than to comment how much a young Brett Favre resembles Squirtle.

The QB Club still lives in a much-diminished capacity, like Chad Ochocinco, and every now and then they dust off the Quarterback Challenge and the bull’s-eyes on golf carts. Personally I think it’s time for another revival. Tim Tebow, Cam Newton, and Jason Campbell slinging fastballs at 10-foot-square targets 20 yards downfield? Now that’s entertainment.